Disney is diving into the second screen ocean with its release of The Little Mermaid: Second Screen Live movie and iPad app. The free iPad app allows movie goers to play online games and interact with other audience members while viewing the re-released movie The Little Mermaid at select theaters. The re-release of the 1989 animated hit includes special sections that sync with and encourage the use of iPads among audience members to play games, sing along, and interact with the various characters.
iPad app description: “Bring your iPad to the movie theater and experience special event screenings of “The Little Mermaid” on the big screen like never before! It’s “Disney Second Screen Live: The Little Mermaid,” where you become part of the story. Interact with Ariel, Sebastian and Flounder. Compete with the audience as you play games, sing-along, and collect hidden treasure. But watch out for Ursula, who just might try to steal your points. It just got better, down where it’s wetter, with “Disney Second Screen Live: The Little Mermaid.”
As a parent I’m not a huge fan of the iPad. Hear me out. My son was given an iPad by his dad without consulting me, so I’ve been pushed into the role of iPad cop, taking it away when boundaries have been crossed and giving it back when chores and homework are done. My son loves his iPad and would play games constantly (Minecraft and Terraria fans, anyone?), rather than socializing with friends. Not cool. I like the iPad as a tool and encourage my son to use it for school projects and other activities, but I’m not a fan of it being his go to entertainment. So, when I was invited to preview The Little Mermaid: Second Screen Live event, I accepted knowing I might not be a fan of this new movie/social media mash-up.
But hey, I love my own second screen entertainment. I watch my trash TV shows The Bachelor and The Bachelorette mainly to read all the snarky tweets popping up during the unrealistic reality show where romances flourish then crash and burn. Great TV. /sarcasm.
We go see The Little Mermaid: Second Screen Live tonight at Downtown Disney and I’ll let you know what I think. Follow along @eswterry for play by play thoughts, cuz this will be the first time I ever pull out my phone during a movie. Crazy town, I know!
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